Cold Cash — Not Hot Ringtones — Will Attract More Lottery Ticket Sales.


The April 1st Wall Street Journal reported on a business deal to link the lottery and music industries. Because it absolutely was April Fools’ Day, I almost thought the entire idea to be always a big joke.

“In a unique deal that links two ailing industries, EMI Group Ltd. will provide music and memorabilia for new instant-win games designed by Pollard Banknote Ltd., which runs lotteries in 45 states and territories around the world,” Ethan Smith wrote.

“Pollard, of Winnipeg, Canada, is creating a line of music-themed, scratch-off lottery games that it is currently marketing to mention lotteries,” the Journal reported. “In the new games, players can win either cash or prizes such as for example album downloads and ring tones.”

That’s right: it’s no joke.

With 26 years of working in the lottery industry, I believe I am qualified to mention in no uncertain terms that lotteries partnering with the music giant, EMI Group Ltd., to offer prizes of music and memorabilia for a brand new instant-win scratch-off ticket game is one of many worst ideas yet.หวยออนไลน์ จ่ายบาทละพัน

“The idea is to lure younger players to a pastime that traditionally has appealed to people who are around retirement,” the Journal reported. Doug Pollard, vice president of lottery management services at Pollard proceeded to inform the newspaper, the demographic “is getting older every year. That’s been one of many big challenges.”

First, i’d like to just say that it is irresponsible and reprehensible for state lottery officials to entice young adults to gamble. I also know through interviews and research that individuals buy lottery tickets to win money not prizes — especially not music, nearly all of which can be downloaded free on the Internet.

Pollard told the newspaper that “after growing consistently by around 8 percent annually, lottery-ticket sales fell sharply in lots of states during the next half 2008.”

When lottery ticket sales decline, lottery officials try desperate way to reverse the decline — usually by changing the quantity field and increasing the odds against winning. They may also alter the division of the prize pool so that the greatest percentage of money in the prize pool goes toward paying the initial prize jackpot, leaving very little money for one other prize categories. Both moves are bad.

Lottery players do in contrast to to truly have the number field of the game they play changed or tampered with. Germany has had exactly the same successful 6/49 game choosing more than five decades — since 1955. Lottery officials generally have an incorrect opinion of the ticket buyers, thinking that they all desire to chase huge jackpots. For that reason, the prize pool is divided in this way that every game is just a jackpot-driven game.

Now that every lottery state has either Powerball or Mega Millions with huge jackpots, one other lotto games the state offers must have the greatest percentage of the pay-outs go toward the lower tier prizes, not the jackpot.

The secret that eludes American lottery officials is a lottery player feels such as for instance a winner even though winning $20 or $100 from time and energy to time. But with the current structure of prize pools, this happens too seldom.

It is time and energy to take the April foolery out of such lottery schemes and let real, more frequent winnings in cash attract more players.

The UK Lottery and ELottery Syndicates

The UK Lottery before was only offered to play in the United Kingdom. Because of the wide utilize the Internet receives this Tax Free Lottery has generated interest from throughout the World, a big percent of this coming from Europe. Once players realize the Jackpot is Tax Free and has seen prizes in excess of 40 Million, this UK Lotto quickly gets added for their to play list.

The UK Lottery had a Romantic Start.

This exciting Lottery opened its doors and sale of Lotto Tickets started on Valentines Day February 1994, with people from throughout the UK eagerly looking forward to the initial draw which happened on the 19th of February. For quite a while this game was widely called the National Lottery, where as today it’s commonly named the UK Lotto or UK Lottery.

This game of chance is played on every Wednesday and Saturday evenings and has television converge by the – BBC TV Channel. Curiosity about this game has evolved with many individuals and some companies making UK Lottery Syndicates with the Intent to improve their odds of winning a money prize and to be very much nearer to the Jackpot.

Quite recently the National Lotto released some statistics on the Website stating that it is 1-4 Syndicates that take the jackpot. Playing in this way certainly seems to be the Smarter Way To Play, raising the odds and a share of any Millions is defiantly inviting.

Because of the steady rise and interest in UK Lottery Syndicates quite immediately after the release of the National Lotto in early 2002, a business named Virtual World Direct gained Lottery Commission approval and created a game they called eLottery Syndicates. eLottery gives Lottery Players throughout the globe an opportunity to grab one of many greatest tax free lump sum prizes in the world.

The eLottery Syndicate will give players better options for playing the UK Lottery and raise odds by way of a Considerable 733%. For example in 718 Lotto game draws the eLottery Syndicates have matched 3 balls over 124,000 times. This up to now provides total amount of over £1,241,200! In prizes which have been paid out on 3 balls. Being an Affiliate of eLottery your gamble and chance of engaging the jackpot are simply 1 in 1.9 million designed to acquiring your ticket in the superstore with likelihoods of 1 in 14 Million.

The eLottery has designed a system allowing all Lotto players to partake in a UK Lottery Syndicate very easily, some players must check through to the laws of the united states they live. eLottery has managed to style numerous system’s for playing lotto games including the EuroMillions, and numerous high jackpot Spanish Lotteries. Every week with eLottery your UK Lottery Syndicate can have 88 Lottery Lines entered and split over the 2 weekly draws. Players are able to cancel their subscription at any time without any contracts to sign. The winnings will soon be given to any winning syndicate without having fail and never any deductions made.

Players get their own e-Lottery website where it’s possible to go through the account winnings, your payments to any games you’re playing, syndicate numbers, you can set up an individual profile and easily begin to see the draw results. There will certainly not be any need to go and track down other lottery syndicate players to play that is e-Lotteries job.

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